When you first start your business - you’re probably thinking about someone who may benefit from what you’re offering.
You’re thinking about why she needs your products or service and how what you’re going to do is going to help alleviate all of her problems. Heck, you may be thinking of a problem that you once faced and how this particular product would’ve solved your problem.
When you’re thinking of this person - this means that you’re thinking about your “ideal client” or “avatar”.
Today, we’re going to talk about how you can narrow down who this ideal client is. It’s important you know who you’re writing to and helping so you can make sure you know how to market this person AND find where she’s hanging out so you can be in those spaces to show her that you’re here to help.
Take a look at today’s video and then let me know in the comments - have you ever sat down and actually wrote down the characteristics about your avatar? I’d love to hear from you!
Be sure to share today’s post too - this is such an important step that your Girlboss friends need to know this too!